North Sails named Official Clothing Partner of 36th America’s Cup presented by Prada
North Sails is proud to be named as the Official Clothing Partner for the 36th America’s Cup presented by Prada. The America’s Cup is the oldest trophy in professional sport as well as a legendary international sports competition.
Emirates Team New Zealand is the current America’s Cup Defender after securing a 7 – 1 victory over Oracle Team USA during the 35th edition in Bermuda in 2017.
Since being founded in 1987 the team has won the America’s Cup three times (1995, 2000, 2017) as well as winning the Louis Vuitton Cup for the Challenger Selection Series on four occasions, making it the most successful team in recent America’s Cup history.
The official Challenger of Record this time around is the Luna Rossa Prada Pirelli Team – a syndicate originally created in 1997 by Prada co-CEO Patrizio Bertelli – led this time by renowned Italian yachtsman Max Sirena as skipper and team director.
The other Challengers for the 36th America’s Cup are INEOS Team UK, NYYC American Magic, and Stars + Stripes Team USA.
As the worldwide leader in sail making, lifestyle clothing and performance gear, as well as the ocean ambassador turning the tide on plastic pollution, North Sails is thrilled to be the Official Clothing Partner of the 36th America’s Cup presented by Prada. The partnership builds on the company’s legacy of unwavering passion and sail making know-how.
To celebrate historic America’s Cup wins and achievements North Sails presents a collection of men’s and women’s clothing crafted entirely from recycled materials that push the limits of sustainable innovation and confirm North Sails’ commitment to protecting the oceans for the sailors of tomorrow.
The collection’s signature looks include the three-layer Newport Jacket – breathable, windproof and waterproof thanks to the heat-welded seam construction – and the vest with Repreve padding made from recycled materials, including plastic bottles.
Next up, the ultimate style staples for weather protection – the San Francisco shell jacket crafted from windproof and waterproof recycled polyester and the San Diego softshell jacket made from water resistant high-performance recycled polyester obtained through a sustainable production process that reduces CO2 emissions by 75%, compared to traditional polyester.
Last but certainly not least, the Auckland polo shirt tinged with the iconic colourways of America’s Cup, as well as the baseball cap that rounds off this exclusive look, made of recycled PET material.
Explore the entire North Sails Collection that pays homage to the world’s oldest sailing race and celebrates its adventurous spirit with signature hues, functional details and ocean-friendly materials.
Prada Cup Challenger Selection Series
To earn the right to compete for the America’s Cup the Challenger teams must first fight it out against each other in the Challenger Selection Series. The concept of a Challenger Selection Series was introduced in 1970, when for the first time in America’s Cup history, there were multiple international challenges.
In the Challenger Selection Series for 36th America’s Cup presented by Prada the four Challenger teams, will compete in a round robin knock-out series in Auckland during January and February 2021 to decide who will face Emirates Team New Zealand in the 36th America’s Cup Match. The winner of the Challenger Selection Series receives the Prada Cup – a spectacular brand-new silver trophy designed by Marc Newson and hand crafted by Florentine silversmiths.
America's Cup World Series 2020
As a precursor to the Prada Cup Challenger Selection Series and the America’s Cup Match, the Challenger teams and the Defender will compete in a three-regatta series called the America’s Cup World Series (ACWS).
The first ACWS event will take place from April 23 – 26, 2020 in Cagliari, Sardinia – the home port of the Luna Rossa Prada Pirelli Team. Sardinia’s scenic coastline is the perfect backdrop for this highly anticipated regatta that will be the first time the teams will line up against each other in the latest-generation 75-foot foiling AC75 monohull yachts.
Formulated to ensure fair racing while leaving plenty of freedom for innovation to shine through, the AC75 Class Rule defines the parameters within which teams can design a yacht eligible to compete in the iconic event. The development of the AC75 Class Rule was a four-month process led by the Emirates Team New Zealand in collaboration with the Challenger of Record, Luna Rossa Prada Pirelli Team.
The AC75 Class puts limits on both the number of components that the teams can build (e.g. hulls, masts, rudders, foils and sails) and on the supplied parts (e.g., foil arms, cant system, mast and rigging).
The Italian chapter of America’s Cup
The first Italian participation in America’s Cup dates back to the 25th edition in 1983 when the crew of the yacht Azzurra – funded by Gianni Agnelli and Prince Aga Khan for the Yacht Club Costa Smeralda – reached the semi-finals of the 1983 Challenger Selection Series. That same year, for the first time in over a century, America’s Cup was won by a challenging team – when the Royal Perth Yacht Club’s Australia II skippered by John Bertrand beat Dennis Conor’s New York Yacht Club-backed yacht, Liberty.
In 1992 the Italian yacht ITA 25 Moro di Venezia made history by becoming the first Italian team to win the Challenger Selection Series.
The Luna Rossa syndicate joined the America’s Cup scene shortly afterwards. Founded in 1997 by Patrizio Bertelli with the original name of “Prada Challenge for America’s Cup 2000”, the team won the Challenger Selection Series for the 30th America’s Cup and went on to challenge the Defender Team New Zealand in the America’s Cup Match.
The name Luna Rossa draws inspiration from the red colour of the moon that shone brightly one summer night near Punta Ala, in Tuscany, when Mr. Bertelli spent hours talking with friends about sailing. His wife and co-CEO Miuccia Prada recalls that the name Luna Rossa seemed the perfect counterpart to Black Magic – the name of New Zealand’s defender, which had won that year’s edition. And so the Luna Rossa name was born.
Luna Rossa took part in the 2003, 2007 and 2013 editions of America’s Cup, reaching the finals of the Challenger Selection Series three out of four times. Now in 2019, Luna Rossa is mounting its sixth America’s Cup challenge – setting a new participation record surpassing that of British tycoon Sir Thomas Lipton.
North Sails Official Clothing Partner of 36th America’s Cup presented by Prada new sustainability mission
Forever at the forefront of the discussion, North Sails’ collections are defined in equal measures by the brand’s ethical commitment and aesthetic vision, thanks to the continuously growing use of recycled materials, such as nylon obtained from reclaimed fishing nets and industrial waste, Repreve padding made from recycled plastic bottles. Now also in the new capsule collection designed for the 36th America’s Cup presented by Prada, most of the items are made by recycled material.
Even the shipping services offered by North Sails Collection are CO2-neutral, thanks to the partnership with Trees for All – a certified foundation that plants forests around the world to compensate for the carbon dioxide emissions.