North Sails is the Official Clothing Partner of America’s Cup presented by Prada
North Sails is proud to be named as the Official Clothing Partner for the next America’s Cup presented by Prada. Now in its 36th edition, America’s Cup is the oldest sailing race and a legendary sports competition. The upcoming event, taking place between 6 and 21 March 2021, will see the boats travel to Auckland, New Zealand.
Prada’s Luna Rossa sailing team – founded in 1997 by Patrizio Bertelli with the original name of “Prada Challenge for America’s Cup 2000” – will make a welcome return to the 2021 race, led by the 25-time world champion Vasco Vascotto as its tactician.
As the worldwide leader in sailmaking, lifestyle clothing and performance gear, as well as the ocean ambassador turning the tide on plastic pollution, North Sails is thrilled to be the Official Clothing Partner of the 36th edition of America’s Cup presented by Prada – building on a legacy of unwavering passion and sailmaking know-how. Since 1980, we’ve powered 12 boats to victory and, since 1988, we’ve supplied sails to every defender and challenger of America’s Cup.
To celebrate these historic wins and achievements, North Sails presents a collection of men’s and women’s clothing, crafted entirely from recycled materials that push the limits of sustainable innovation and confirm North Sails’ commitment to protecting the oceans for the sailors of tomorrow.
The collection’s signature looks include the 3layer Newport Jacket – breathable, windproof and waterproof thanks to the heat-welded seam construction – and the vest with Repreve padding made from recycled materials, including plastic bottles.
Next up, the ultimate style staples for weather protection – the San Francisco shell jacket crafted from windproof and waterproof recycled polyester and the San Diego softshell jacket made from water resistant high-performance recycled polyester obtained through a sustainable production process that reduces CO2 emissions by 75%, compared to traditional polyester.
Last but certainly not least, the Auckland polo shirt tinged with the iconic colourways of America’s Cup, as well as the baseball cap that rounds off this exclusive look, made of recycled PET material.
Explore the entire North Sails Collection that pays homage to the world’s oldest sailing race and celebrates its adventurous spirit with signature hues, functional details and ocean-friendly materials.
Next up: America's Cup World Series race in Sardinia
To win the 36th edition of America’s Cup, one must first win the Prada Cup: enter the Challenger Selection Series.
Introduced in 1970 when, for the first time in America’s Cup history, several international contenders challenged the defender – aka the winning team of the previous edition – today, the Challenger Selection Series, also known as the Prada Cup, is the final step on the road to America’s Cup.
The challenger boats – the teams competing for the cup – start with the Round Robin series, the very beginning of America’s Cup adventure and a unique opportunity to test the boats’ performance and capacity. The first World Series event will take place between 23 and 26 April 2020 in Cagliari, Sardinia – the home port of the Luna Rossa Pirelli team.
The exciting news about the America’s Cup World Series (ACWS) coming to Cagliari was unveiled during the Challenger of Record for the 36th America’s Cup presented by Prada at the New York Yacht Club Harbour Court in Newport, Rhode Island.
Sardinia’s scenic coastline is the perfect backdrop for this highly anticipated sailing race that brings together experienced sailors and avid fans, as well as the challenger teams ready to sail in their remarkable 75-foot AC75 yachts.
The boats joining the 36th edition of America’s Cup presented by Prada will be following the new AC75 Class Rule. Formulated to ensure fair racing while leaving plenty of freedom for innovation to flourish, the AC75 Class Rule defines the parameters within which teams can design a yacht eligible to compete in the iconic event. The development of the AC75 Class Rule was a four-month process, led by the Emirates Team New Zealand, in collaboration with the Luna Rossa Challenge.
The highlights of the AC75 Class Rule include strict limitations on the number of components that can be built (e.g., hulls, masts, rudders, foils and sails) and the supplied parts (e.g., foil arms, cant system and rigging), as well as the mast tube.
Luna Rossa: the Italian chapter of America’s Cup
The first Italian participation in America’s Cup dates back to 1983 with the Azzurra boat, sponsored by Gianni Agnelli and Prince Aga Khan for the Yacht Club Costa Smeralda. The Azzurra successfully reached the semi-finals of the 1983 race – now known as the Louis Vuitton Cup. That same year, for the first time in over a century, America’s Cup was won by a challenging team – Australia II. Meanwhile, the success story of the Azzurra continued until 1987.
In 1992, following the elaboration of the new restrictions on boat design, another Italian yacht – ITA 25, also known as the Moro di Venezia – made history by winning the Louis Vuitton Cup.
The Luna Rossa team joined the sailing scene shortly after. Founded in 1997 by Patrizio Bertelli with the original name of “Prada Challenge for America’s Cup 2000”, the team immediately won the Challenger Selection Series and went on to challenge the defender for America’s Cup.
The name Luna Rossa draws inspiration from the red colour of the moon, as it shone brightly one summer night near Punta Ala, in Tuscany, when Bertelli spent hours talking with friends about sailing. Miuccia Prada recalls that the name Luna Rossa seemed the perfect counterpart to Black Magic – the New Zealand’s defender, which had won that year’s edition. Soon enough, the Luna Rossa joined the 2003, 2007 and 2013 editions of America’s Cup, reaching the finals of the Challenger Selection Series in three out of four competitions. In 2017, Luna Rossa joined its sixth America’s Cup race, setting a new challenger’s participation record, previously owned by Sir Thomas Lipton.
The new sustainability mission of the 36th America’s Cup presented by Prada
The upcoming edition will present the perfect opportunity to introduce sustainability as the new pillar of the iconic sailing race. The 36th edition of America’s Cup presented by Prada will, in fact, see the debut of Attitude Ocean – a sustainable initiative supporting the oceans, created in collaboration with the Challenger of Record and the Intergovernmental Oceanographic Commission (IOC) of UNESCO that brings together the worlds of science and education with the aim of spreading the new sustainable mindset linked to marine conservation.
Thanks to the support of its teams and fans, America’s Cup will amplify this powerful message.
This newly rediscovered environmental awareness is yet another building block strengthening the link between this historic sailing race and North Sails – the brand paving the way for a more responsible mindset and a healthier, healthier future for our oceans.
Forever at the forefront of the discussion, North Sails’ collections are defined in equal measures by the brand’s ethical commitment and aesthetic vision, thanks to the continuously growing use of recycled materials, such as nylon obtained from reclaimed fishing nets and industrial waste, Repreve padding made from recycled plastic bottles.
Even the shipping services offered by North Sails Collection are CO2-neutral, thanks to the partnership with Trees for All – a certified foundation that plants forests around the world to compensate for the carbon dioxide emissions.