A product of coastal California, SALT. is a premium eyewear brand dedicated to timeless style and effortless beauty. Since its founding in 2006, SALT. has always sought to create eyewear that reflects the Golden State’s natural beauty, drawing inspiration from the sandy beaches, snow-capped mountains, and pristine deserts of the brand’s California home.
Element-conquering technology and bold design
Taking cues from the iconic eras of film, architecture, music, and art, as well as from the people and places that make California such a unique destination, we strive to create products that capture the casual elegance of California’s aspirational lifestyle. But of course, design means more than just great style. It means creating the perfect fit. Something that SALT. focuses on through every step in the process—from inspiration, to materials, to construction, SALT. believes that eyewear should do more than just look good; it should fit perfectly too.
Velocity Made Good
Because high quality construction is not simply about beauty, it’s also about durability. It is eyewear that will stand up to the rigors of a life well lived. Which is all part of our commitment to creating products that are made to last.