Heritage of North Sails
North Sails was founded in 1957 by Lowell North, an American sailor and Olympic Gold Medalist.
North was an engineer as well, one who methodically focused on building sails that were faster than any competitors. Year after year, Lowell North and his team pioneered new innovative technologies that conquered wind and water. Explored the Ocean. And won races.
Today Lowell North’s inspiration lives on in North Sails apparel as well, as it is designed and developed so that our customers can focus on what’s important for them – taking on the sea or just navigating modern life.
The North Sails motto is ‘Go Beyond’. To go where others can't follow.
We always have exploration and innovation in mind, they are our pillars, the fundament of our brand and our company. Being a business so closely related to the Ocean, we find that we have a responsibility to care for it and help to conserve our planet, and we value this as the third pillar guiding us, which has been made an elemental part of our strategic direction set as of summer 2017 by our team.
We have to go beyond the normal way of running a business.
We harness nature’s power for exploration; we innovate taking advantages from the latest ideas, and we strive to conserve the Ocean for the future generations.
Our knowledge on the ocean, our desire of preserve it has led us to act daily in what we do, what we wear to actively participate in this project.
We started to create, product specialized for sailing called “ Crew Collection “ – a premium line of highly technical, rugged performance products designed to be customized for individual crews. Today you can still find this on our website here.
In 2004, we created a North Sails Collection product line, which, season after season is increasing its range of durable goods. Some items are created with 100% upcycled blend fabric (cotton and post-consumer RPET bottles) that allows a reduction of energy and being washed in Guppyfriend washing bags filters out the tiniest microfibers released from textiles during washing. Others made out of 100% natural fabric and padding entirely recycled that do not pollute our ocean. We also have a line for accessories, bags and kids.
At North Sails Apparel we design our garments with great love and eye for detail. That same love and attention can also be found in the way we produce our clothing. We’re convinced that we can create clothing collections that enable our customers to express their personality and at the same time care about the planet.
We also worked on very cool products, as per example the Jacket Rip-Stop made our of 100% nylon created with very specific materials used for sails making. A very trendy and cool jacket that unfortunately didn’t go into production.
Today we keep on working and developing new products every season adapted to the latest fashion trend!
You can discover the full collection on our website www.northsails.com and keep an eye on our social media and newsletter to be the first one aware of our latest product!