chapter 1/3
to the oceans
chapter 1. hawai
the call
watch video
chapter 1/3
to the oceans
#TheNewWave
Our oceans are going through one of their worst times ever, from an ecological perspective. Marine pollution has reached unsustainable limits. And while we don't want to be standard bearers for any particular movement, Northsails wants its new campaign to shed light on this problem with a vision of hope.
chapter 1. hawaii
the call
potter-presentation
introducing
sam potter
@captainpotter
Sam Potter, a renowned adventurer and environmentalist. Through his Instagram account he has managed to captivate his followers not only with his passion for the sea and adventure, but also with his social awareness and his commitment in humanitarian and environmental projects.
The Ocean has been a teacher for him, showed him respect and it’s giving him wisdom. As he says “The Ocean is not just water, nor salt… it’s endless, the beginning and the end of all things on earth”.
big island hawaii
Hawaii is home to me, is where I grew up… it’s magical… the ocean, the nature… Big Island is the southernmost island in Hawaii, one of the wildest, its oceans are full of life.
papakolea beach
Papakolea Beach is renowned for its green sand and that's due to the olivine crystals, known as 'Hawaiian diamonds', which came from volcanic eruptions in the bowels of the earth and ended up being washed ashore.
potter-negative
kamilo beach
But there is another side to Hawaii... in ancient times Kamilo Beach, located on the island's southwestern coast, was where Native Hawaiians built dugout canoes. Now it's an accumulation zone for plastic trash, which is forced onto the beach by constant trade winds and converging ocean currents.
coordinates
The accumulated garbage that covers Kamilo Beach consists of 90% plastic. Wildlife in the area has suffered serious damage due to this on and off-shore plastic waste. Much of the refuse comes from the Great Pacific Garbage Patch, which spans an area roughly the size of France.
More than 8 million tons of plastic enter our oceans each year. In the last decade we have produced more plastic than during the entire 20th century.
potter-collage

Every plastic ever made,

still exist today.

lost-found

Mixed in the sand there are million of tiny pieces of weathered colorful plastic. The problem is not Kamilo beach, this beach has the bad luck to be in a confluence of currents that will always take the plastic to its banks.

Kamilo beach is the mirror of the problem

lost-found
lost-found
lost-found
lost-found

I believe in THE human race,

I see that my generation cares about our planet. But now it's time to give as much as we take. Do your bit to reduce the amount of plastic you use. Making one little shift in your way of thinking could grow into a life-changing decision.

what can you do?
#reduce #reuse #recycle

1.

Use a reusable produce bag. A single plastic bag can take 1,000 years to degrade. Purchase or make your own reusable produce bag and be sure to wash them often!

2.

Pack your lunch in reusable containers and bags. Also, opt for fresh fruits and veggies and bulk items instead of products that come in single serving cups.

3.

Use a reusable bottle or mug for your beverages, even when ordering from a to-go shop.

4.

Stop using plastic straws, even in restaurants. If a straw is a must, purchase a reusable stainless steel or glass straw.

#TheNewWave
More ideas and news about plastic pollution on
@northsails_collection
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