Starting from the SS18 North Sails Collection, hitting shop floors this month, we will start funding conservation initiatives by contributing 1% of our revenues to Ocean Conservation in partnership with the Ocean Family Foundation, who for example support the grassroots organization A Plastic Ocean, who aim to create plastic free aisles in supermarkets to reduce single-use plastic, a major source of pollution.

As a company, we have started using recycled materials starting with a T-shirt collection to be launched in April. The share of this kind of product will increase every season, as we are a brand in transition to become a more blue company.

And we will help to raise awareness, because if more people know, more will care, and more will act, which will really help accelerating change.