The Mumbai Diaries: #OceanForLife
8 million tons of plastic enter our oceans every year, making plastic pollution a major problem in our society. However, it is finally starting to get the attention it deserves. We need to take action!
But first, we need to understand the origin of the problem
The Ocean For Life project has become a real adventure, with the main aim to discover first-hand the reality of plastic invading our oceans.
There’s no denying that richer countries need to address their use of plastic, but this is not the only root of the plastic ocean problem: the mismanagement of waste in countries, such as India, China, Vietnam, Indonesia, and Sri Lanka, accounts for 70% of all plastic pollution ending up in our oceans.
We decided to travel to Mumbai, India, with an eclectic and international team to understand the problem first-hand.
Our four inspirational Campaign Ambassadors, including top models Alena Blohm and Simon Nessman, adventurer Gotzon Mantuliz and actor Michel Biel, describe their discoveries in four short interconnected documentaries spread over four chapters.
We started our journey in the Dharavi neighbourhood (made famous by the movie “Slumdog Millionaire”), then visited the landfill site at Uttan and finally the Mumbai coast to understand how plastic reaches the oceans. The fascinating people we met along the way made us realise that there is hope, and that, as with all problems, there are solutions.
The problem of plastic and our oceans has a global dimension, so only a global action can provide a solution.
Join us on this incredible adventure! It’s time to work together and do something for our planet! #OceanForLife