North Sails was founded in 1957 by Lowell North, an American sailor and Olympic Gold Medalist. North was an engineer as well, one who methodically focused on building sails that were faster than any competitor's. Year after year, Lowell North and his team pioneered new innovative technologies that conquered wind and water. Explored the Ocean. And won races.
North Sails Collection
Today Lowell North’s inspiration lives on in North Sails apparel as well, as it is designed and developed so that our customers can focus on what’s important for them – taking on the sea or just navigating modern life.
The North Sails motto is ‘Go Beyond’. To go where others can't follow. We always have exploration and innovation in mind, they are our pillars, the fundament of our brand and our company. Being a business so closely related to the Ocean, we find that we have a responsibility to care for it and help to conserve our planet, and we value this as the third pillar guiding us, which has been made an elemental part of our strategic direction set as of summer 2017 by our team. We have to go beyond the normal way of running a business.
We harness nature’s power for exploration; we innovate taking advantages from the latest ideas, and we strive to conserve the Ocean for the future generations.
Now, as a business, we are just getting started on this important transition. We are not there and have a long way to go, for which we are currently developing a structured plan.
When launching our next collection, we will start funding conservation initiatives by contributing 1% of our revenues to Ocean Conservation (the prime beneficiary will be disclosed December 2017, the deal is already signed and sealed).
We started using recycled plastics and are reducing general plastic intake. Our developers are researching recycled fabrics and near zero emission product - the first of these garments will be ready April 2018.
Working to play our part in raising awareness is imperative, and we started by giving conservationist a good share of voice and media investment in our fall/winter campaign launched September ’17, and our marketers are organizing customer events for them to address the public.
Being in the apparel industry, the job of becoming a sustainable business is a huge one. When making this choice, our design and development teams were already finishing their work on the fall/winter 2018 collection. They managed to change some product using more recycled materials, and better fills. The next collection will be a new step forward.
The North Sails sourcing teams have started to review the suppliers we use and will take action where needed. As an organization, we aim to officially get our own ‘performance’ right summer 2018, and achieve certification.
To achieve this goal of becoming a conservationist company, we have hired external help, to get it right on this three to five year path. Besides raising awareness, which is much needed in some of our key markets, reducing the use of plastic, water, and CO2 emissions are key.
There are already great examples of companies contributing to our world, and we hope many more will follow.
On these pages we will keep you up to date on this journey, and publish concrete time bound goals.
For now: explore, take care, and enjoy our world and it’s oceans!
North Sails - since 1957