Chapter 1. Dharavi. Introducing Simon Nessman
Chapter 1


Introducing Simon Nessman

Simon, like the other protagonists of this campaign: Alena, Gotzon and Michel, feels that it is time to understand the problem of plastic oceanic pollution in a global dimension: as Simon says, it’s time to change things… We can make the difference. We have to act. And for that, understanding the problem is the first step.

Simon Nessman
Ocean for life
Simon Nessman

Dharavi is famously known for the movie Slumdog Millionaire. Most people refer to Dharavi as Asia’s largest slum, spanning 2.1km2, with a population of 700.000 people. This is a place buzzing with energy and ingenuity. There’s never a dull moment in this beautiful place that so many call home.

Simon Nessman
Simon Nessman
Simon Nessman

The Miti river flows through Dharavi area, and 70% of its banks are occupied by hundreds of thousands of homes. Here, there is limited education on waste management and recycling programs. Instead, domestic garbage, including plastic, makes its way into the river and ultimately into the sea…

Miti river

The plastic problem here is a complex one. Fortunately, there are many ways we can help. We can support local NGOs who are working to improve public health. And of course we can very simply reduce our consumption of plastic products, reuse the products we already have, and, as a last resource, recycle the plastic products we dispose of.

Reduce, reuse and recycle!

Reduce, reuse and recycle!

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Simon Nessman is one of the fashion industry’s most iconic models, a couple of years ago decided to create an ecological project that allowed him to see the world from another perspective, far from the New York maelstrom where he usually works as a model.

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